Today new article, I will explain from my point of view how to understand and create a logo.
A logo is the representation of an enterprise or an association for their future collaborator. You have to remember it easily with the less details as possible, with three maximum color and send two messages at the same time.
An important thing, you have to test your logo with color and black and white also. Just in case if the logo could be use for a stamp or something else.
In first you have to choose the global form which will brought out the idea of your logo and his text.
- The text
The police and the position of you logo is important. The dynamism and the form must be harmonious. The text must be understable from long distance and must take a real important place among the logo.
- Add details
Finally add some details and color proper to the enterprise or the association. One or two significations can be add for one idea. For example the brand Toblerone mixt two ideas with the mountain and the bear.